Lindsey Smith Taillie, Marissa G Hall, Barry M Popkin, Shu Wen Ng, Nandita Murukutla
Journal: Nutrients 2020;12(2):569
PMID: 32098363
Food packages with nutrient warnings are increasingly being produced to promote healthier eating. However, better understanding is needed to see how these affect consumer behaviour. This scoping review summarises evidence for randomised control trials on how behaviour is affected by nutrient package warnings and what the trials are assessing to determine this. The results included 22 studies which showed that studies focused on positive outcomes such as attention, comprehension, and behavioural intentions, but not behavioural change, negative effects, or social interactions. Amongst the studies nutrient warnings were attention grabbing, easy to understand, and discouraged buying, however why this is the case was left unexplained. It was concluded that front of package warnings are easy to understand and discouraged buying, however further studies are needed to determine negative effects.
Policies that require front-of-package (FoP) nutrient warnings are becoming increasingly common across the globe as a strategy to discourage excess consumption of sugary drinks and ultra-processed food. However, a better understanding of the pathway through which FoP nutrient warnings work, as well as a review of how outcomes being measured in recent studies map onto this pathway, are needed in order to inform policy on the most effective FoP label design for reducing purchases of ultra-processed foods. This scoping review describes a conceptual model for how FoP nutrient warnings affect consumer behavior, examines which of these outcomes are currently being measured, and summarizes evidence from randomized controlled experiments. Twenty-two studies which experimentally tested nutrient warnings against a control label or other labeling systems were included for full-text review. Our conceptual model includes attention; comprehension, cognitive elaboration, and message acceptance; negative affect and risk perception; behavioral intentions, and behavioral response, along with other elements such as external factors and interpersonal communications. We found that many studies focused on outcomes such as attention, comprehension, and behavioral intentions, but considerable gaps in the evidence remain, particularly for intermediary steps on the pathway to behavioral change, such as negative affect and social interactions. FoP nutrient warnings were visually attended to by consumers, easy to understand, helped consumers identify products high in nutrients of concern, and discouraged them from purchasing these products, although other labeling systems were perceived as containing more information and performed better at helping consumers rank the healthfulness of products. More research is needed to understand whether and how nutrient warnings work in the real world to discourage consumer purchases of sugary drinks and ultra-processed food.
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